Coaching Staff

Brad Price

Brad Price grew up locally in Henrico County. He graduated from Highland Springs High School, where he was an All-District, All-Regional, All-Metro and All-State football and baseball player and was awarded an athletic grant to attend Ferrum College for both football and baseball. Brad is an entrepreneur whose innovative personality serves him well both on and off the baseball field. He is a member of the Atlee Little League General Board, where he serves as the Director and a coach for the Challenger Division. Over the last 20 years, Brad has coached for several local high school and travel ball teams. Over 60 of those players have gone on to play D1 College Baseball and over 20 have played Minor League Baseball. He was named the Coach of the Year for the 2006 AAU National, 2017 Perfect Game USA and 2018 USSSA World Series.

It is Brad’s desire to have a positive impact on and make a difference in all areas of his players lives. He believes in his players and enjoys working with them to hon their skills. Brad has witnessed firsthand the positive impact that baseball can have on a person’s confidence, but what he also loves about baseball is that it teaches a person how to handle failure. Where else can you fail 70% of the time and be inducted into the hall of fame? “And we know that in all things God works for the good of those who love him, who have been called according to his purpose.” Romans 8:28

Brad and his wife Stacey reside in Hanover County with their children, Kaci and C.B., and are members of Cool Spring Baptist Church.